English US Deutsch English GB Français
Request a demo
BetterUp
Request a demo

Center for Purpose and Performance

Center for Purpose and Performance Wordmark White@2x

Our mission

BetterUp’s Center for Purpose and Performance exists to catalyze a diverse community of executive leaders, organizational psychologists, and luminaries to unlock powerful insights on workforce purpose and performance. Immersed in research, we prompt bold conversations with scholars and practitioners and transform insights into actionable strategies that lead to peak performance. 
2023 Theme

Leading for purpose and performance

The Center will fuel the integration of research and the realities of modern work to explore pragmatic interventions. This year, the Center will focus on diving deep into the following topics:
1
Rethink purpose and performance
2
Reimagine cultures of inclusion and well-being
3
Revolutionize management's relationship to machines

Who we are

The Center brings together a diverse community — of thinkers, practitioners, organizational leaders, and researchers — to produce, promote, and implement groundbreaking research. This work will be supported by BetterUp Labs, social scientists with diverse expertise in foundational and applied research.
Adam Grant image@2x (1)

Adam Grant

Chair of The Center for Purpose and Performance

Adam Grant is an organizational psychologist and bestselling author who explores the science of motivation, generosity, original thinking, and rethinking. He has been a member of BetterUp’s Science Board since 2018.

More about Adam

What we do

Industry forums
Convene and connect a community of executives, senior leaders, academics, practitioners, coaches, and thought-leaders committed to bringing purpose and performance into the workplace and making it central in the new future of work.
Research
Discover and award practical research and implementation science that unlocks the interconnection of performance, well-being, and human flourishing for individuals and organizations.
Applied science
Apply the research findings to innovative coaching interventions and technology to enact transformative and lasting behavior change. 

Discover more perspectives on the
science behind human potential

Leading for purpose and performance: Insights from The Collaborative
Learn more
Shaping the future of work with purpose: Insights from Adam Grant and Alexi Robichaux
Learn more
The power and science behind meaningful work
Learn more
Adam Grant's push to change how we measure performance
Learn more