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Center for Purpose and Performance

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Our mission

BetterUp’s Center for Purpose and Performance exists to catalyze a diverse community of executive leaders, organizational psychologists, and luminaries to unlock powerful insights on workforce purpose and performance. Immersed in research, we prompt bold conversations with scholars and practitioners and transform insights into actionable strategies that lead to peak performance. 
2023 Theme

Leading for purpose and performance

The Center will fuel the integration of research and the realities of modern work to explore pragmatic interventions. This year, the Center will focus on diving deep into the following topics:
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Who we are

The Center brings together a diverse community — of thinkers, practitioners, organizational leaders, and researchers — to produce, promote, and implement groundbreaking research. This work will be supported by BetterUp Labs, social scientists with diverse expertise in foundational and applied research.
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Adam Grant

Chair of The Center for Purpose and Performance

Adam Grant is an organizational psychologist and bestselling author who explores the science of motivation, generosity, original thinking, and rethinking. He has been a member of BetterUp’s Science Board since 2018.

What we do

Industry forums
Convene and connect a community of executives, senior leaders, academics, practitioners, coaches, and thought-leaders committed to bringing purpose and performance into the workplace and making it central in the new future of work.
Research
Discover and award practical research and implementation science that unlocks the interconnection of performance, well-being, and human flourishing for individuals and organizations.
Applied science
Apply the research findings to innovative coaching interventions and technology to enact transformative and lasting behavior change.