Request a demo
BetterUp
Request a demo

How has belonging changed since COVID-19?

March 12, 2021 - 6 min read

elbow bump - how has belonging changed since COVID-19?

I want to belong. It is human to feel that desire in all aspects of my life: work, home, my social circles. In fact, not just wanting to belong but needing to belong is human.  Belonging — feeling part of a group that accepts, likes, and cares for you — goes way back, and is deeply rooted in the survival instincts of our species, because banding together allowed us to build shelters, hunt for food, and stay protected from predators. 

As societies rose and fell, belonging has become more and more an integral part of how we build successful relationships, find happiness, and navigate our personal and professional worlds. When we don’t feel we belong, it is deeply painful. We don’t feel like anyone has our back, and we don’t contribute to our full potential. 

Historically, feelings of belonging have been driven largely by strong social connections to others in our groups. Whether it be a coffee chat or working together on a shared project, there is no denying the crucial role in-person collaboration played on belonging. But now that COVID-19 has pushed relationships remote and created more isolation, the impact on belonging is profound — especially in the workplace.  

BetterUp Labs has found that employees who feel excluded experience 25% loss in performance and are 50% greater risk of turnover. In the time of remote work and social distancing measures, what does belonging look like, and how do we foster it? BetterUp Labs set out to understand how the drivers of belonging have shifted in a pandemic reality.

What the data say

Through our research on thousands of employees across the globe, we have seen that a high sense of belonging is predicted by a specific set of individual skills. 

Before the pandemic, the top three predictors of a high level of belonging were skills in the following: 

  1. Social Connection
  2. Emotional Regulation
  3. Authenticity

In essence, before the pandemic, those who remained close and engaged with people, didn’t let emotions get the best of them, and allowed people to know them personally, tended to feel the greatest sense of belonging.  

It’s no surprise that COVID-19 affected how we communicate and relate to others at work. Since the pandemic, the drivers that  predict high belonging have shifted to: 

  1. Relationship Building
  2. Social Connection
  3. Self-compassion

Today, individuals with the highest belonging are good at building relationships by taking a genuine interest in others and showing care and concern for them personally. They aren’t letting physical distance mean emotional distance. They are putting thought and effort into relationships. And in times of great challenge, with a contentious macro-environmental backdrop, those with the highest belonging are accepting themselves and regarding themselves as worthy. In sum, what is driving belonging today is a healthy state of relationship to others and to self.

These data show that to belong, we don’t need to be a model of perfect emotional control — who is these days? But rather, to belong, we need to show care and concern for others and care and concern for ourselves. To be accepted by others, we have to first accept ourselves.

Why it matters

What’s compelling about the idea of individual skills like relationship building, social connection, or mindsets of self-acceptance driving belonging is that this lens shifts agency to the individual. We can help ourselves reach higher levels of belonging, just as organizations can help create environments and leaders that foster belonging. By supporting individuals in building the skills to better relate to others, our teams, and ourselves, organizations can help each individual carve a personal pathway to belonging. And in a post-COVID new normal, that feels very reassuring.

 

Published March 12, 2021

Erin Eatough, PhD

Dr. Erin Eatough is an occupational health psychologist who has published research on employee well-being in over 30 outlets such as the Journal of Applied Psychology and has been featured in media outlets such as Harvard Business Review. Erin currently serves BetterUp in translating data to insight and helps to bring the science of BetterUp to life through content marketing. Erin received her Ph.D. in Industrial-Organizational Psychology from the University of South Florida.

Before BetterUp, Erin was a professor of Industrial and Organizational Psychology. She lives in Alexandria, VA with her husband and two young children. When not working, you can find her and her family on adventures in their tiny home on wheels, a converted Sprinter van.

Read Next

Research & Insights
9 min read | August 11, 2022

With hybrid work on the rise, employers gain new opportunity to support employees

Hybrid work has become the preferred arrangement in the post-pandemic era, but it's not without its challenges. Here's how employers can make it work. Read More
Employee Experience
7 min read | February 3, 2022

With great power comes great … belonging?

Feeling connected to the team is a top factor for job satisfaction, but the data shows a discrepancy between managers and ICs when it comes to belonging Read More
Research & Insights
4 min read | October 28, 2022

For many LGBTQIA+ workers, the office can be a lonely place

Our work arrangement can significantly impact our sense of belonging. But LGBTQIA+ employees face additional challenges that leave many feeling isolated Read More
Research & Insights
8 min read | November 10, 2021

How keeping employees connected may actually keep them committed

Employees are feeling less favorable about their employers over time, but it may be related to feeling less connected to each other Read More
Employee Experience
7 min read | September 1, 2021

How COVID made people feel about their employers, for awhile

Employee sentiment, eNPS, hit both its highest level BetterUp has on record and its lowest, all since the start of the pandemic. Read More
Research & Insights
6 min read | May 18, 2021

How to change a life

When it comes to life changing moments in coaching, we have discovered what are people tend to be working on, for whom it is most likely, and how often these experiences... Read More
Employee Experience
4 min read | December 17, 2021

Psychological safety: We all know it improves teams, but it can boost careers, too

Psychological safety in the workplace empowers people to focus on their career aspirations, improving key skills so they can have broader impact Read More
Well-being
5 min read | September 13, 2022

The hidden benefits of self-compassion

New BetterUp research reveals that self-compassion doesn't just help individuals, it actually contributes to the success and creativity of teams. Read More
Research & Insights
6 min read | October 13, 2022

Considering a return-to-office mandate? Here’s what it could cost you

For workers who value the flexibility of remote and hybrid work, a return to the office mandate may not make them feel welcomed, understood, or supported. Read More
Research & Insights 

Language analysis reveals how coaching has evolved over the last 3 years

Employee Experience 

Telecommuting is the future of work, here’s how to prepare

Research & Insights 

Stay or go? Can belonging drive retention?

Well-being 

Adjusting to the new normal: Is COVID-19 ever going to end?

Employee Experience 

How COVID made people feel about their employers, for awhile

Diversity & Inclusion 

How inclusive leadership impacts your entire business

Employee Experience 

Here’s how to build a sense of belonging in the workplace

Well-being 

COVID PTSD is real — and here’s how to get through it

Well-being 

Did COVID-19 change us for better or for worse?

Stay connected with BetterUp

Get our newsletter, event invites, plus product insights and research.